Four Free Marketing Strategies

David GassBlog, Small Business Growth, SOHO MarketingLeave a Comment

Four Free Marketing Strategies that Built a Multi-Million Dollar Company Building a multi-million dollar business from free marketing does work. I discovered four very effective free strategies almost by accident. It all started with my daily checklist. I sat down the third Monday of June 2002 to figure out how the business could drive up sales. I was writing out … Read More

The New Rules of Getting a Business Loan

David GassBlog, Small Business Financing, Small Business Growth, Starting a Business2 Comments

Getting a business loan in today’s economic climate is a bit like preparing to climb Mt. Whitney. Before you start, are you in good physical (and fiscal) shape? Have you thought of everything you’ll need to make your journey problem-free, as in no surprises and no hidden credit traps? FICO Inc. recently reported that in April 2010, some 25.5 percent … Read More

Are You Using Mobile Marketing Yet?

David GassBlog, Small Business Growth, Small Business SuccessLeave a Comment

According to a recent survey from ABI Research, spending on mobile display advertisements will exceed $1.2 billion by 2015. And today’s spending is a “mere” $313 million. As mobile marketing continues to gain momentum, small businesses are finding they can’t afford to be left out of the phenomenon. What is mobile marketing? Wikipedia defines it as “a set of practices … Read More

Are Microfinance Lenders Right for You?

David GassBlog, Business Credit News, Small Business Financing, Small Business Growth3 Comments

With more and more small businesses being turned down for financing by traditional lenders, microfinance lenders, or microlenders, are stepping in to bridge the gap. Microlenders are community-based nonprofit lenders, customarily created to help underdeveloped, underserved, or economically challenged communities. They are also more likely than typical banks to lend to less experienced entrepreneurs or startups. As nonprofits, microfinance companies … Read More

How to Convert Customers from Deal-Hunters to Loyal Buyers

David GassBlog, Small Business Growth, Small Business SuccessLeave a Comment

Has your business become hooked on specials, deals, and discounts over the course of the recession? During the past few years, most small businesses have resorted to drastic price cuts to keep customers and clients coming in. Businesses in industries that rely on discretionary income—including restaurants, retailers, and personal services such as hair salons—have been especially hard hit by customers’ … Read More

4 Steps to Taking a Vacation—Even When You Own a Business

David GassBlog, Small Business Growth, Small Business SuccessLeave a Comment

Summer vacation? What’s that? Remember the days when taking a vacation meant saving up your two weeks off, asking your boss for the time, and then taking off worry-free for exotic destinations? As a busy entrepreneur trying to grow your business, taking a vacation may sound like a luxury you can’t afford. In truth, if you don’t give your brain … Read More

Kinds of Dividends

David GassBlog, Small Business Financing, Small Business Growth, Small Business SuccessLeave a Comment

Companies offer three regular kinds of dividends: Cash Dividends: This is the most common and popular method of sharing a company’s profits. A portion of the company’s profits is paid to shareholders as dollar per share. However, cash dividends are subject to double taxation in the US. For this reason, many companies justify not paying dividends. They are taxed at … Read More

Using Coupons to Market Your Business

David GassBlog, Business Mentors, Small Business Growth, Small Business Success1 Comment

One of the oldest ways of marketing a business, couponing, is thriving in today’s high-tech era. In fact, couponing may be particularly effective as a way to reach desirable upscale consumers. A recent survey by Harris Interactive found that contrary to stereotypes, coupon users are likely to be wealthy, well-educated, and live in urban areas. The study indicates six out … Read More

Independent Contractor vs. Employee: Do You Know the Difference?

David GassBlog, Business Mentors, Small Business Growth, Small Business SuccessLeave a Comment

Small-business owners are always looking to cut costs and make their businesses more productive. In the economic downturn, one strategy more entrepreneurs are using is to hire independent contractors rather than full-time employees. For a cost-conscious business owner, independent contractors have several advantages over full-time employees. You can add contractors as you need them to deal with fluctuations in work … Read More